Tabitha Njuguna

Managing Director
AFEX Fair Trade, Kenya

Tabitha Njuguna is the Managing Director of AFEX Fair Trade in Kenya and has garnered over 10 years of experience in grants management, inclusive finance, economic development, agribusiness, energy, and financial inclusion funds, spearheading projects from inception to close out in East and West Africa, and the United Kingdom. In her role, she develops and evolves the strategic direction for the company’s commercial objectives in Kenya, while nurturing a strong leadership team to drive its execution. Over the years, Tabitha has had extensive experience in driving transformation for international enterprises, executing business transactions, and managing successful acquisitions. Prior to joining AFEX, she held leadership positions at firms like KPMG Kenya, and Africa Enterprise Challenge Fund among others. She is passionate about developing bespoke solutions that optimally address business challenges. She holds a master’s degree in Agricultural Economics from the School of Oriental and African Studies (SOAS), University of London, and a Bachelor of Business Management in Finance, Moi University, Kenya.