Amrik leads FSD’s research efforts, crucial for enhancing financial inclusion. Research is integral to FSD’s market offerings, employing innovative technologies and methods to reach and serve low-income consumers better. Amrik drives a research agenda supporting FSD’s partnerships with industry and policymakers. This includes showcasing digital technology’s potential with big data and utilizing innovative methodologies like financial diaries and ethnographic techniques to understand consumer behavior.
She oversees FSD’s collaboration with the Central Bank of Kenya on FinAccess surveys, tracking supply and demand in various segments. Amrik also manages impact research, balancing evidence production with strategy enhancement. Collaborating with FSD’s communications officer, she disseminates research findings effectively. Additionally, Amrik identifies new areas for research to enrich FSD’s program. Amrik drives a research agenda supporting FSD’s partnerships with industry and policymakers. This includes showcasing digital technology’s potential with big data and utilizing innovative methodologies like financial diaries and ethnographic techniques to understand consumer behavior